Understand
Uncover what people want, what motivates them, and what holds them back.
Combining customer psychology, product strategy, UX, marketing, and practical AI application to turn complex problems into intuitive products across global teams.


About
I'm Mikey, a Product Manager with an innovative mindset and builder instinct, specializing in consumer tech in early-stage startups and highly regulated environments.
I thrive in ambiguity and enjoy turning customer insights and complex ideas into differentiated, useful products. My work sits at the intersection of customer psychology, product strategy, UX, and marketing, allowing me to wear multiple hats and bring a holistic perspective from concept through launch.
Operating philosophy
Uncover what people want, what motivates them, and what holds them back.
Reduce friction so the journey and next decision feel clear and intuitive.
Test UX, AI, and automation solutions to learn what best drives action.
Build repeatable systems, empowered teams, and learning loops that expand the impact.
Featured products
This case study details the development of "Bevi," a conversational AI gifting assistant (RAG chat) designed to transform the experience of Vinakors, a cross-border gifting marketplace for overseas Vietnamese customers.
This case study outlines the development and implementation of an AI application workflow at CareerBuilder. The project aimed to reduce repetitive jobseeker effort while increasing the volume of qualified applications for employers.
This case study details my role as Product Lead at Vinakors, where I shifted the company’s focus from a standard catalog-based e-commerce site to a guided, assisted cross-border gifting service.
Leadership proof
Hired, onboarded and coached a product team from a single PM to a team of 10 across global teams.
Coached product and marketing members - several promoted into senior and lead roles.
Aligned engineering, design, data and go-to-market around a shared roadmap and outcomes.
Case studies · Teardowns
0→1 Product Management Across Marketplace, Data Visualization, Wellness, and AI Analytics
Across Vinakors and Dataflake, I worked in 0→1 and early-stage product environments where product growth depended on more than shipping features. The bigger challenge was building the operating system behind the product: clearer workflows, better team coordination, stronger vendor processes, cleaner requirements, faster launch execution, and measurable operating discipline.
How I made SEO-aware product tradeoffs across Wineemotion USA, Vinakors, and CareerBuilder to improve discoverability, performance, and user experience without sacrificing conversion quality.
“Mikey is one of the best Product people I have worked with in my career - driven and goal-oriented. Mikey would constantly add value to our data products portfolio at Scaleflex with his team.”
Showing testimonial 1 of 5: Mikey is one of the best Product people I have worked with in my career - driven and goal-oriented. Mikey would constantly add value to our data products portfolio at Scaleflex with his team.
What energizes me
Here's where I'm a genuinely strong fit - if this sounds like your team, let's talk.

Roles where AI, automation, or intelligent solutions solve meaningful user and operational problems.
Environments that need someone to turn unclear opportunities or underperforming journeys into focused, launchable products.
Roles with responsibility across discovery, strategy, experimentation, delivery, launch, adoption, and continuous improvement.
Teams that provide trust and decision-making space while valuing clear ownership, accountability, and practical execution.
Companies where product works closely with design, engineering, data, marketing, operations, and leadership rather than operating as a feature-delivery function.
Open to Senior PM / Product Lead roles and select fractional & consulting engagements.